A little over a week ago, Spotify announced that they would start offering access to their mobile app for free to the general public with certain limitations. Their mobile offering will give users the ability to shuffle play any playlist or artists' catalog and also allow all users the ability to create their own playlist. The desktop application is already working with the freemium model and has been one of the most successful streaming services in the world. Even with the success of the desktop application, the user conversion rate is still not where it needs to be in order to solidify the Spotify model as one for others to follow. Their mobile offering is the game changer and it's not just for Spotify - but for the whole streaming community. Steaming services have been married to the idea of having a preemium model available ONLY to those who have web access and then just touting that they have an app available for mobile.